An Irish "study" in our own international journal. This is great to see . But really theres nothing in it that we don't know. The recommendations are to increase postnatal support, to recognise that Dads play a role in breastfeeding duration , to promote the first feed after birth as breastmilk and also promote exclusive breastfeeding. Enough we've tried all that , it doesn't work .
I think they should stop pouring money into breastfeeding promotion and just help the mothers who want to breastfeed. No more posters please ! Actual antenatal education , proper postnatal support not just dependant on luck and being informed . Baby cafes , incentives to breastfeed such as meal vouchers. Lets keep the nearly 50% of women we have wanting to breastfeed... actually happily feeding at the moment they are not making it anywhere near 6 weeks . Its just not fair to push breastfeeding at every antenatal visit then give no help afterwards .
Labour lasts one day , two at the most , breastfeeding lasts an awful lot longer yet most first time parents spend a whole day at an antenatal class where less than 1 hour is given to breastfeeding. Sometimes a portion of that time is given to the advantages of breastfeeding , that ship has sailed long ago ...... these parents need tips , information , videos , practical demonstrations all backed up with written information with lots of graphics .
Most women see very clearly on their second breastfeeding experience where things went wrong on their first . They know about getting help fast if things are not right , they know that if they are sore its not supposed to last the whole feed and should improve as the days go by .
Its all about education first , then skilled help, then support to keep going. Thats not so hard is it ?